I am the President of Circuit Works Corporation. I have the honor of directing the company toward the goals set by our management and employees. We review these goals on a regular basis and set measurable objectives to ensure we are progressing toward those goals. The foundations of the goals focus on our customers and our employees.
At Circuit Works Corporation, our focus begins with being customer oriented—with the goal to furnish excellent service to each customer at every level of contact. Our service focus starts from the top and runs to each employee. We define successful customer service as exceeding expectations on every level at each interaction with our customers.
To assure that we understand our customer expectations we maintain regular meetings and quarterly reviews, work to communicate with those customers so we understand their needs and goals. It is very satisfying when customers view us as a partner versus just another supplier. When viewed as a partnership, we both succeed. We have had many customers with us for over 20 years, this is rewarding for everyone in the company, as every employee has played a part in keeping our customer base satisfied.
We recognize that in order to be successful it is essential to treat our employees with respect and recognize their effort to the company. We strive to ensure that Circuit Works is a safe and friendly work environment for our employees—that they understand they are valued, they are trained to perform their jobs with confidence, management is available for communication, and that management is fully supporting their professional and personal goals. We believe we’re succeeding at being a world class work environment since we have a large number of employees who’ve been with us for 20 plus years. Our work personality is laid back, yet customer requirement focused and driven. Our work is based upon managing change which is hectic, but we attempt to keep the environment as low stress as possible. We try to see that our employees are given the power they need to perform well in their job, and the support needed for well-founded decisions.
How did you personally get involved in electronics manufacturing?
I grew up with this company. My dad started it in 1989. I was born in 1980, so from very early on I have memories of my family being involved. I became personally involved with the company when I was old enough to work. I worked part time and also came in additional hours in the summers. However, I really got involved in 2006 when I started full time with the company. After I graduated with my MBA in 2005 I worked for a software company selling software for a little over a year then my dad needed help and asked my brother and I to work for the company.
I started at Circuit Works as a program manager and learned customer service from the ground up. I was able to see the customer side from every level—purchasing, quality shipping, management. I worked as a program manager for approximately 5 years. Three years ago I became President.
What has been your biggest challenge while at Circuit Works and how have you been able to overcome it?
In our industry, everything is getting smaller as the technology grows. As this miniaturization occurs, in order to best serve our customers, we have to stay on top of the changes. Whether that be the latest equipment, processes or training methods to successfully fulfill our customer base’s technology requirements. It’s important to hit a balance between staying abreast of new technologies, yet not investing capital in new equipment and training until our current or potential customers have that requirement.
What satisfaction and enjoyment do you derive from being a team member at Circuit Works?
Most of all, I’ve enjoyed the long-standing customer relationships and our employee retention. Our biggest customer was our second customer, and they have been with us for 25 years. We have many customers that we’ve had for over 15 years. Simply put, we have a track record that keeps customers and that’s very satisfying to me.
Our employee base also speaks for itself. Most of our employees have been with the company for 10 to 15 years—some for more 24 years.
What do you enjoy doing when you’re not at work?
I enjoy spending time with my wife and 2 daughters. Our entire family attempts to get together as often as possible, but with my brother working out of our Mexican facility it becomes a little more challenging. However working in a family business keeps us interacting on a daily basis.